PGDBA Marketing
Overview
This course is designed for the candidates who want to make their career in the field of marketing, as marketing sector creates maximum employment in India. Also in this competitive world, marketing provides an edge over competitors. Students learn about various areas like sales & distribution, advertising & publicity, marketing research for having a full idea of marketing.
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Total Credit Points : 80
| SEMESTER I : |
|---|
| Course Title |
| Principles and Practices of Management |
| Organizational Behaviour |
| Management Accounting |
| Managerial Economics |
| Business Communication |
| SEMESTER II : |
|---|
| Course Title |
| Production or Operations Management |
| Financial Management |
| Human Resource Management |
| Marketing Management |
| Management Information Systems |
| SEMESTER III : |
|---|
| Course Title |
| Strategic Management |
| Services Marketing |
| Marketing Research |
| Electives (any one) |
| Advertising and Public Relations |
| Consumer Behavior |
| Industrial Marketing |
| SEMESTER IV : |
|---|
| Course Title |
| Sales and Distribution Management |
| Research Methodology and Statistical Quantitative Methods and Project |
| Electives (any one) |
| International Marketing |
| B2B Marketing |
| Virtual Marketing |