PGDBA III and IV Semester ( Specialization )
Overview
This course is designed for the candidates who want to make their career in the field of marketing, as marketing sector creates maximum employment in India. Also in this competitive world, marketing provides an edge over competitors. Students learn about various areas like sales & distribution, advertising & publicity, marketing research for having a full idea of marketing.
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Program Structure
| SEMESTER III : |
|---|
| Course Title |
| Strategic Management |
| Services Marketing |
| Marketing Research |
| Electives (any one) |
| Advertising and Public Relations |
| Consumer Behavior |
| Industrial Marketing |
| SEMESTER IV : |
|---|
| Course Title |
| Sales and Distribution Management |
| Research Methodology and Statistical Quantitative Methods and Project |
| Electives (any one) |
| International Marketing |
| B2B Marketing |
| Virtual Marketing |
Overview
This course is specially offered to cover the areas of banking, finance, stock markets and other financial institutions. It provides wide variety of subjects/ topics to cover the vast field of finance sector. Students can clear and develop their concepts in the field of finance by opting this specialization like of international finance, capital markets, project finance, etc.
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Program Structure
| SEMESTER III : |
|---|
| Course Title |
| International Commercial Law |
| International Trade Logistics |
| Financial Institutions and Banking |
| Strategic Management |
| Foreign Exchange Management |
| SEMESTER IV : |
|---|
| Course Title |
| International Marketing |
| Marketing Research |
| Exim Policies and Procedures |
| International Finance |
| Corporate Governance |
Overview
Human Recourse as a subject and profession has gained immense importance in last two decades and candidates who want to build a stable career in organization with a secure place opt for this specialization. Here students are taught various latest concepts of managing human as a the most important resource in an organization and covers subjects like personnel administration, IT in human resource, Laws and regulations regarding human resource.
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Program Structure
| SEMESTER III : |
|---|
| Course Title |
| HR Development and Training |
| Industrial Relations and Labour Laws |
| Strategic Management |
| Electives (any one) |
| Personnel Administration |
| Compensation Management |
| Industrial and Labour Economics |
| SEMESTER IV : |
|---|
| Course Title |
| Performance and Potential Management |
| Research Methodology and Statistical Quantitative Methods and Project |
| Electives (any one) |
| Human Resource Information System |
| Organizational Development |
| Strategic HR and TQM |
Overview
With the growing complexities of business and various government authorities demanding for better presentation of accounting records from companies, this course is designed for managers who are responsible for recording and presentation of financial data and various types of accounts for both internal and external uses. It covers latest accounting standards and GAAP regulations and use of IT in accounting.
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Program Structure
| SEMESTER III : |
|---|
| Course Title |
| Project Financial Management |
| Cost Planning and Analysis |
| Budgeting and Management Control |
| Electives (any one) |
| Strategic Management |
| Strategic Management Accounting |
| Strategic Finance |
| SEMESTER IV : |
|---|
| Course Title |
| Group Financial Statements |
| Research Methodology and Statistical Quantitative Methods and Project |
| Budgeting and Management Control |
| Electives (any one) |
| Corporate Governance |
| International Finance |
| Capital Market |
Overview
Customer Relationship Management is the latest field in the business scenario as satisfied customer is the key to success for every business organization. Also the need of hour is to have a continuous touch with final customer as along with customer as a revenue generator, he is the best sources for understanding & predicting future demands and expectations of market. Areas covered under this course are role of IT in CRM, SCRM and SSCRM.
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Program Structure
| SEMESTER III : |
|---|
| Course Title |
| Customer Relationship Management |
| Consumer Behaviour |
| Strategic Management |
| Electives (any one) |
| B2B Markets and CRM |
| Business Communication |
| Consumer Protection Act, 1986 |
| SEMESTER IV : |
|---|
| Course Title |
| Advanced CRM |
| Research Methodology and Statistical Quantitative Methods and Project |
| Electives (any one) |
| Technology in CRM |
| CRM in Service Industry |
| Marketing Research |
Overview
As Indian economy is riding on a growth path, the infrastructure development and project management is the key for sustained growth of both economy and corporations. Better management of various types of projects both within the premise of corporation and outside its premise is of vital importance. Areas covered under this course are materials management, supply chain management, world class manufacturing, etc.
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Program Structure
| Semester III: Operations |
|---|
| Course Title |
| Quantitative Techniques |
| Materials Management |
| Strategic Management |
| Electives (any one) |
| Techniques for Operations Efficiency |
| Operations Strategy |
| Project Management (Operations) |
| Semester IV: Operations |
|---|
| Course Title |
| Supply Chain Management |
| Research Methodology and Statistical Quantitative Methods and Project |
| Electives (any one) |
| Technology Management |
| World Class Manufacturing |
| Business Process Re-engineering |